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WORK EXPERIENCE
AJIO
Fashion and lifestyle e-commerce platform
UX Designer, Apr 2021 - Nov 2023
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Owned the end-to-end post-purchase experience of AJIO which consisted of return, exchange, cancellation and customer care flows
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Redesigned the experience of tracking an order which led to a 10% reduction in customer care inquiries. This involved relooking at the information architecture and optimizing existing flows.
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Enhanced in-app refund communication to convey the total refund amount and the mode of refund to users
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Conducted generative research and usability testing to validate assumptions and test design approaches
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Collaborated with product managers, developers, customer care operations, and quality assurance team to detail out flows as the post-purchase pod had multiple team dependency
HealthSetGo
Healthcare service provider for schools
UX Design Intern, Sep 2020 - Feb 2021
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Ideated for digital transformation initiatives to pivot business from offline health operations to digital solutions amid COVID-19
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Created research questions and interviewed users to understand their needs regarding mental health
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Translated user research findings into actionable design recommendations and tested the pilot version of solutions with users
WIPRO
Worked for the client Canara Bank
Developer, Aug 2015 - Jan 2018
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Member of Operational Risk Management team for the client Canara Bank
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Gathered requirements from client to design risk reports as per the bank’s needs
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Conducted feature demos for clients to educate them about generating financial reports
EDUCATION
M.Des | National Institute of Design
Retail Experience Design
B.Tech | Model Engineering College
Computer Engineering
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